Blurring the lines between professional ideas and personal opinions bothers me. I like to keep my personal and professional life separate. If the blog is assimilated with the school site, I feel that the posts should be professional. I enjoyed learning from the blogs that professed more school-related content.However, the personal reflections do allow a glimpse of the principal or other professional as a real person. Personal posts would make you more approachable and human to your stakeholders.
In starting a school-related blog, I would like it to be a reflection of what is going on in my classroom or in my school that day. So, often working parents aren't able to get into the school to see what their child/children are involved in. This would meet my administrative needs in that it markets my school. So often we look for free ways to market our school. Also, it makes the classroom/school environment, a click away for parents; absent students; teachers wondering what lessons are being taught in special classes such as art, computer, music, etc; and other stakeholders in our school.
